Selling Your Book to Book Clubs - Increasing the Odds by Ink Tree Ltd
What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members.
You allow the book club to reprint your book in a specific language, in a specific format, for a specific period of time, in a specific geographic territory, to a specific group of people. You ensure in your contract that you maintain ownership of the copyright and of all other intellectual property rights, such as electronic, movie, other languages and territories, and serial rights – to name a few. Always seek good legal advice before signing a contract.
There are many book clubs, but most of the major clubs fall under the bookspan umbrella (www.bookspan.com). To find other book clubs that are appropriate for your book, do an internet search: on your browser, type in +(your book genre, e.g., cooking)+book+club.
The chances of having your book selected by a book club are roughly one in ten, which is really quite good. Imagine if your chance at winning the lottery was that great!
Tip #1 for increasing the odds:
It is important to know that book clubs are always looking for new ideas to entice their members, so if your book is well written and edited, has plans for professional graphic design, AND demonstrates a unique slant on your topic, your chances of being selected rise considerably.
Tip #2 for increasing the odds:
In saying that, it is important for you to know that the earlier you submit your book, the better.
Tip #3 for increasing the odds:
Book clubs are much happier receiving a typed manuscript six to twelve months in advance of your publication date than receiving a bound galley or finished book close to the publication date. A book club likes to introduce your book to its members near your publication date in order to take advantage of the reviews and publicity that you will be generating when your book is launched. The bigger the media splash you make, the better everyone’s sales will be.